BOY London’s surprise new direction,boy london shop online.

Boy London is the iconic British brand established by Stephane Raynor in 1976. Originally a defining force in punk style on London’s Kings Road and worn by fashion legends such as Madonna and Boy George, boy london uk store, it has since experienced an enormous renaissance in the 00’s to become a defining look for a whole new generation. The Boy London Kids collection explores the same fresh, contemporary styles of the adults clothing famous for its t shirts, sweatshirts, caps and tracksuits. It is a known favourite of Rihanna, Nicki Minaj, One Direction and many more.

Boy London | Shop Boy London for t-shirts, leggings

A-list celebrities including singers Rhianna and Jessie J and model Cara Delevingne, have been spotted wearing the UK-based Boy London brand in the past.

Boy London, the favorite brand of party boys (and girls) since Boy George ruled the airwaves has teamed up with our favorite party shutterbug The Cobrasnake for the black and white graphic tees that will be spotted on the coolest kids both sides of the pond all summer long. boy london logo, When The Cobrasnake Mark Hunter first met Boy London mastermind Stephane Raynor through a mutual friend,the two had a “heated discussion which I can’t really talk about”, and, as Hunter continues, “the rest is history.” We can only imagine what was said, but fast forward to May 2011 and the Boy London x The Cobrasnake collaboration, available exclusively at OAK, Colette, and The Cobra Shop, can claim Samantha Ronson as its face and some of the coolest 90s-revival pieces we’ve seen in a while as its collection. Comprised of tees, boy london shop online. tanks, cropped football jerseys, and baby doll tees, the shirts are emblazoned with both the iconic Boy London logo and The Cobrasnake logo so wearers can choose which side they want to wear front or back depending on mood or location. We spoke a bit with The Cobrasnake Mark Hunter about the details of this unexpectedly perfect collaboration.

You probably recognise BOY London as the logo-heavy brand that has attracted celebrity fans like A$AP Rocky and Rihanna. However, what you perhaps didn’t know is that BOY has actually been around since the heyday of punk. First setting up shop on the King’s Road way back in 1976 alongside what was then Westwood and McLaren’s ‘Seditionaries’ shop, BOY London plays an important part in subcultural history and has, over the years, been worn by the likes of Madonna, the New Romantics and even Andy Warhol himself.

BOY London – On Sale Now

In celebration of the brand’s 40th anniversary, ‘BOY’ has been established – a new line which will debut at London Collections: Men AW16. Following a militant all-black colour palette, the line takes key pieces from BOY London’s history, all of which have been given a modern twist. Speaking to Dazed about the collection, buy boy London. the brand’s head designer Melody MaKer cites the Para shirts (famously worn by Boy George), boy london sale,the distinctive quilted bomber and the ‘bondage trousers’ as some of the most recognisable pieces to receive a 2016 makeover. She also explains that the brand became part of subculture simply by ignoring mainstream culture, instead choosing to “retain its credibility through bold and innovative designs – which perhaps inadvertently aligned itself with subculture simply by continuing to what it does best without compromise.”

Aside from the LC:M showing, the brand will also announce four more collaborations this year, the first of which is with shoe-maker George Cox. However, when asked about BOY’s future, MaKer is keen to acknowledge the increasingly blurred lines between gendered clothing, hinting that the brand will explore this further in the future. “BOY has never been concerned with having clearly defined gender distinctions in its designs,” she says, “I see BOY continuing to develop in this direction over the coming years with the conceptual palette becoming ever more inclusive.”

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